Meet the team

Here creativity knows no bounds. At Palmas Smoke Shop, we’re all about collaboration, connecting you with a vibrant community of talented graphite masters and hip-hop artists. Come, visit, and forge friendships with these artistic minds. Discover the fusion of talent, inspiration, and the essence of hip-hop culture. Dive into a world of artistic expression!

Robert Serota

Originally from a small town outside of Boston, Robert grew up as an avid sports fan, playing basketball & tennis. He attended Babson University where he earned a degree in Entrepreneurial Studies then worked at one of the first e-commerce companies. Robert moved to So Cal and became the Director of Sales/General Manager for a well known Adult DVD Distributor for the next 14 years. Finally realizing his dream of business ownership, Robert seized the opportunity of buying a smoke shop on Hollywood Blvd… and the rest is History!

Justin Rich

Born & Raised in Massachusetts, Justin grew up playing drums in a garage band and performing magic shows at parties all over New England. He attended Bentley University for Undergrad & Graduate School before entering the Adult Industry for the next 17 years. He worked Long & Hard in Multiple Positions such as Buyer, Production Manager, National Sales Manager, and Sales Associate. After having what can be best described as “The Worst Boss In The World”, Justin began talks with his good friend Rob to start a business of their own.